PressOnDemand’s vision is for a hybrid decentralized platform with a more equitable distribution of profit to maximize value for all stakeholders in our community. We believe that for mass adoption to occur, the platform must be lightweight, user-friendly, mobile-compatible and accessible even for users with no knowledge of blockchain technology. PressOnDemand has identified three key stakeholder groups which will support our ecosystem:
- Service Providers – members providing on-demand services to consumers; initially to be comprised primarily of massage therapists and beauty professionals
- Retailers – members who are eligible to list products for purchase in PressOnDemand’s decentralized marketplace
- Consumers – members who seek to utilize services available on the PressOnDemand platform and purchase goods through the PressOnDemand marketplace
These three key stakeholder groups define PressOnDemand’s network and serve one another to ensure a sustainable community
PressOnDemand will challenge existing pricing and incentive models by leveraging the efficiencies of the blockchain to transfer incremental value to our members. Using our initial target market (i.e., massage therapy) as an example, PressOnDemand will provide more affordable massages to consumers with a greater profit sharing percentage passed on to service providers due to the markedly lower operating costs associated with payment processing, record tracking and scheduling, security, maintenance and support personnel.
(1) Legacy model based on the average of consumer prices and sharing percentages observed across on-demand services platforms
The PressOnDemand DApp Solution.
PressOnDemand will exist primarily as a mobile DApp, although it will also be supported by a web interface that can be accessed through a desktop browser. A prototype of the PressOnDemand application has already been developed, with prospective users able to download it for free HERE from the iOS App Store (integration with Google Play Store is expected Q3/4 2018).
After completing a simple sign-up process, which involves a standard verification procedure for providers, users will be able to list their services or search for appropriate professionals within a 50-mile radius of their location in a matter of minutes. In addition, DApp users will have the ability to leave customer and client reviews, save their preferred providers/clients for future reference, and manage scheduling through our messaging (in-DApp messaging, SMS or email) and push notification service. Later versions of our DApp will also incorporate ESRI’s ArcGIS geographic information and mapping system to provide customer location information and preferable routes for appointments, as well as regional promotions available in the marketplace (see “PressOnDemand Roadmap”).
Bookings made via the PressOnDemand DApp will soon be executed using stateful smart contracts administered on the waves platform. These cryptographically secure contracts can verify or enforce the performance of programmable digital logic, and are a common feature of blockchain ecosystems. Among other things, smart contracts will be used to provide timestamped proof of booking, time slot verification and escrow services for securing tokens until an activity is complete (see “Smart Contracts”). Following a standard lock-in period, tokens will be released and delivered to the service provider unless the customer has raised an objection (for instance, in the event a service provider or customer has failed to honor an appointment).
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PressOnDemand believes that to encourage mass adoption, transacting within the DApp must be a simple and intuitive process. To that end, the PressOnDemand team will developed its own proprietary payment mechanism that will power the PressOnDemand ecosystem by facilitating transactions between customer and merchant accounts.
PressOnDemand will soon permit users to transact within the DApp using fiat and various crypto alternatives. The value of eligible tokens will be calculated in US Dollar terms at the moment of execution using a cryptographic Proof of Timestamp (PoT) hash, and locked for a period of 15 minutes to shelter users from short-term price volatility as the transactions are finalized. Due to trusted timekeeping, the time of any transaction can be verified, and it can be proven that the integrity of this record has not been subsequently altered or compromised. Wallet balances, transactions sent and received, and other data will be fully captured on the blockchain. In addition to our native token, PressCoins, our Payment gateway will soon support transactions using Bitcoin, Ether, BCH, LTC, WAVES and expand to incorporate other crypto tokens over time.
Transactions within the DApp involving products or services will be displayed with a dual price in both US Dollars and PressCoins. Each PressOnDemand user will also have access to their own secure encrypted e-wallet (see “PressOnDemand e-Wallet”) that can be used to store and send compatible tokens. PressOnDemand’s payment gateway will also be offered as a standalone plug-in on a user’s personal website to allow instant payment processing from customers acquired outside the DApp. Transactions conducted in currencies other than PressCoins will incur a convenience fee that will be used to support further development of the platform (see “PressCoins”).
Once the PressOnDemand DApp has been launched with its core features operational, development will commence on more advanced smart contract-based features utilizing either waves platform, Neo, ethereum network, Lisk, Quantum or steller functions to further enhance PressOnDemand, but our go to choice for now is Waves Platform for its lighting fast Waves Ng protocals.
