What can PressOnDemand profile videos do for Service Providers?
As a service provider, your PressOnDemand and PressPro profile is your most powerful tool for marketing to clients on the platform. It’s where you display all the necessary details for clients to consider you for hire – things like your skills, availability and personality.
Unfortunately, sometimes getting your point across requires more than just words. For this reason, PressOnDemand offers the ability to feature a video on your profile. Not only can a video better address what you have to offer, but it adds personality and liveliness to your service provider profile.
But that’s not all – here are 5 additional benefits that make adding a video to your service provider profile even more worth it.
#1 – Trust & Transparency
Allowing clients to see “behind the scenes” goes a long way in the world of business. In fact, some people see it as the key ingredient to all successful business relationships. This is because it instills trust in the client/provider relationship.
Plus, with a short promotional video on your profile, potential clients will see exactly what you do and how you do it. Additionally, this added bonus allows clients to verify that you’re a genuine service provider with a true talent in your niche. And as ethical practice becomes more and more important to consumers, a video on your business profile allows you to establish transparency.
#2 – Engagement
Many customers aren’t just looking for a service provider: they’re looking for someone who is passionate about what they do.
Your PressOnDemand/PressPro profile video will allow you to bring your passion to the fore; inviting potential clients to engage with your story. And while even the most engaging text relies on the reader’s imagination to truly come alive, visual media brings your imagination to the viewer. This allows them to engage more fully, all while letting you present yourself and your services in a creative manner.
#3 – Confidence and Connection
Trust and engagement help to develop another two vital ingredients in the modern business world: confidence and connection.
Branded videos are the best way to create an empathetic connection with your target audience, giving them the chance to relate to you and your company as humans (rather than just a brand name). In fact, as many as 57% of all consumers say they feel more confident in a business after watching their video(s).
#4 – Dedication
All clients want to feel like they’re the number one priority when you provide them with a service.
While anyone can type out a written sales pitch, it takes dedication to script, shoot and edit a video. Doing so assures your target market that you’re dedicated to your business, which in turn means you’re more likely to be dedicated to them as clients.
#5 – Appeal
Because most clients are going to be viewing your profile through the PressOnDemand or PressPro app, having a video on your profile automatically makes you more appealing to them. It gives the appearance of a credited profile.
Moreover, users who use their phones are 1.4x more likely to respond positively to branded videos than desktop users are. Having a video on your business profile makes you more memorable, and clients are more likely to request your services in the future.
